So how are we Sustainable?
CARBON OFFSETS
The fashion industry is responsible for 10 % of annual global carbon emissions, more than all international flights and maritime shipping combined!
So we decided to run the numbers to figure out the carbon footprint of each of our garments. We then added a little extra to account for laundry days. It added up to an average of 20kg of CO2 for every garment. We then decided to offset these emissions with each garment purchased.
We are proud to be partnering with Greenfleet to take climate action and offset our carbon emissions through native reforestation. With every purchase, you are contributing to the restoration of our Australian and New Zealand forests.
Since 1997, Greenfleet has planted over 9.4 million biodiverse trees across 500 forests in Australia and New Zealand. As they grow, the forests absorb carbon emissions, improve soil and water quality, and restore habitat for native wildlife, including many endangered species.
ECO FRIENDLY MATERIALS
LINEN
Each time you launder a linen piece, it’ll soften more and more, while still retaining its resilience.
Essentially, it seems to really just get better with age.
WHY WE LOVE IT:
1 - LESS WATER💧
Flax is usually grown in cool & humid climates using rainwater alone. Cotton, on the other hand, is grown in dry climates, where it requires intensive irrigation. As a result, flax requires 70% less water to grow vs cotton.
2- LESS CHEMICALS 💀
The flax plant is far less vulnerable or dependent on pesticides or insecticides as cotton, needing just 1/5 of the pesticides and fertilisers required to grow conventional cotton.
3- KINDER TO THE EARTH 🌳
Flax can grow on a variety of soils, including land that isn’t ideal for food crops, so it is not demanding on land usage.
Because it doesn’t require intensive irrigation, underground water will not be drawn excessively, soil nutrients are not washed away and the land retains its health, reducing chances of desertification.
4 - GOOD FOR AIR 🌍
Flax plants absorb 1.5 tons of carbon dioxide per acre per year and pumps out fresh oxygen into the air.
Energy used to produce linen is only 1/3 compared to synthetics like polyester, which is made from non-renewable fossil fuels. Lower energy needs also means lower emissions into our atmosphere.
5 - ZERO WASTE
Yummy byproducts! Flax also produces nutritious flax seeds and linseed oil so the entire plant is put to good use.
Linen is also naturally biodegradable and compostable and returns to the earth.
TENCEL
Tencel is a regenerated fibre made from sustainably sourced eucalyptus trees. 99% of chemicals used in processing are reclaimed and reused, making it a closed loop system that doesn't pollute waterways.
Known for their natural comfort, Tencel Lyocell fabrics have great strength, efficient moisture absorption and gentleness to skin.
CUPRO
Cupro is a type of vegan silk alternative made from cotton linter, a waste byproduct of cotton farming. Linter is the short fuzz that sticks to seeds after harvesting.
Similar to lyocell and modal, the natural cotton fibers are subjected to chemicals which turn it into a semi-synthetic fabric. Of course, it’s done through a closed-loop process that recycles nearly all the water.